Introduction

Purpose of This Report

This report will analyze the information system, Reynolds & Reynolds, that is utilized by the BMW of Roxbury dealership. The report will discuss the dealership’s strategy and how it uses the Reynolds & Reynolds information system to achieve that strategy. Our group will also discuss the issues with the information system and how they hinder the business. We will also provide recommendations to help improve the business's use of the information system based on those issues.

Company Overview

BMW of Roxbury is a car dealership located in northwest New Jersey in a town called Roxbury. BMW of Roxbury provides customers with brand new BMW's along with used vehicles of all makes. It also has an on site state of the art service and parts department, to service, repair and provide Genuine BMW parts to customers.

Manager Bio

• Jerry Solomon is the General Sales Manager (GSM), He is in charge of all the operations of sales and the BDC department. He has 20 plus years experience in owning his own business within the music industry, in addition to 15 plus years within the automotive industry with many different auto makers. Mr. Solomon went to Rider University for twos years but left due to starting his own business.